Ethics Girls Shop
Recently launched via PointOV is a new ethical fashion and magazine website for women. Ethics Girls is a brand new website that I have been working on, developing the eCommerce area of the website and ensuring that the shop is highly optimised for SEO and accessibility.
To view the website, please visit www.ethicsgirls.co.uk/shop/
Built on a heavily customised OSCommerce installation, a large part of custom functionality has been incorporated into all parts of the website with full CMS control for all pages. This includes a custom URL hierarchy aimed at establishing an optimal website structure for maximum SEO.
The shop has been built using semantic XHTML and CSS, again for maximum SEO and accessibility benefit.
The design of the Ethics Girls website was handled by an agency called Collective ID who I liased with to ensure that the appearance of the shop pages was consistent with their original designs and implementation.
